Ali Pritchard is an award winning theatre maker, he founded Alphabetti Theatre in 2012 at the age of 22, making him one of the UK’s youngest artistic directors running a venue. Under Ali’s innovative leadership, Alphabetti have become a crucial part of the arts ecology in the UK, with the venue winning the prestigious awards of Best North East Cultural Venue of 2023 and The Stage Fringe Theatre of the Year 2023. He has a degree in Drama and Scriptwriting from Northumbria University, and a Higher Diploma in Contemporary Vocals from The Academy of Contemporary Music. Ali is a visiting lecturer at a number of higher educational organisations across the North East, and in 2013 was awarded ‘Best Postgraduate Lecturer’ following a year-long graduate fellowship at Northumbria University.
In 2019 Ali founded Newcastle Fringe Festival, a city wide festival running for two weeks every summer. Ali is now a co-director along with Chloe Stott. For more information please visit: https://www.newcastlefringe.co.uk/
Ali was named as one of the Rising Stars of the UK theatre industry in The Stage 100, 2023.
Ali has been involved in every Alphabetti Theatre production. His directing credits include: The Frights, The Rooms, Bacon Knees & Sausage Fingers, Trolley Boy, Walter, Present, Opolis, Song of the Goblins and Puddle.
His producing and writing credits include: How Did I Get to This Point?, How Did We Get to This Point?, Present, Opolis, Song of the Goblins, Puddle, and children’s book, Keeping Time, all for Alphabetti Theatre.
“Beautifully written and powerfully performed, this alternative Christmas fable is packed with humour and heart.” The Stage
“Ali Pritchard’s sparsely staged production does a skilful job of keeping the audience off balance with abrupt changes in tone. The audience is invited to laugh at comic misfortune one minute, and then made choke on that laughter the next.” The Stage
“Another fantastic production.” North East Theatre Guide
“Keeping grass-roots culture well and truely alive in the North East”
“Essential to the North East” British Theatre Guide
“Ali Pritchard, Alphabetti’s AD, directs with sensitivity and a light touch” British Theatre Guide
“Director Ali Pritchard ensures the piece balances its strands of dark – often very funny – comedy and black, bleak tragedy, and keeps it from tipping too far into its own absurdism.” Exeunt
“The simplicity of Pritchard’s sparsely-staged production – there’s no costumes or set to speak of, aside from a cluster of small screens serving up flash card-type imagery throughout – means there’s nothing to distract us from what we’re hearing and makes it all the more powerful.” Only In Newcastle
Winner of Best Museum or Cultural Venue in the 2023 North East Culture Awards
Winner for Fringe Theatre of the Year 2023 Stage Awards
Runner up for the Best Museum or Cultural Venue in the 2022 North East Culture Awards
Runner up for Fringe Theatre of the Year 2020 Stage Awards
Highly Commended in Creating Safer LGBTQ Learning Spaces 2019 LGBTQ North East Awards
2017’s Best Children’s Show Award, British Theatre Guide NE
2016’s Experimenting with form Award, British Theatre Guide NE
2016’s Best New Play Award, North East Theatre Guide
2016’s Best New Writing Award, North East Theatre Guide
2015’s Best New Writing Award, North East Theatre Guide
CREDIT: Matt Jamie 2020
CREDIT: Von Fox Photos 2020
CREDIT: Alex Brenner 2023
Alphabetti Theatre and Woven Nest Present
Written & Directed By Ali Pritchard
Premiered: Monday 21st December 2020
Age recommendation: Suitable for all the family
Running time: 55 mins
Created during the pandemic, originally intended as an immersive promenade performance for single household performances, due to a last minute restriction change and following lock down, the production got adapted into an audio play and a 1st person film following the only family, who got to experience the piece.
Despite the global pandemic production partners Woven Nest ran workshops outside, online and anyway they could with West Rainton Primary School, Springfield Lodge Care Home, Carr Hill Community Primary School, and Hotspur Primary School to devise details they wanted to see in a festive production. Writer Ali Pritchard, with these elements wove their ideas into a script.
Coracle Theatre present
Written by Ali Pritchard
Directed by Matt Jamie
Premiered: Monday 21st December 2020
Age rec: 16+ (contains themes of suicide & self harm)
Running time: 13 mins
A true story about how a walk home over the High Level Bridge might have made the difference between life and death.
Originally part of "How Did We Get To This Point" produced at Alphabetti Theatre in 2016, directed by Ben Dickenson and supported by Arts Council England and HomeGroup.
Alphabetti Theatre presents
Written By David Raynor
Directed by Ali Pritchard
Premiered: Wednesday 19th August 2020
Age recommendation: 16+
Running time: 22 mins
Meat Factory was a short play that featured in the 2016 award winning promenade performance - The Rooms, at Alphabetti's old venue on Newbridge Street West. Working with videographer Adam Goodwin, Alphabetti re-imagined this dark satirical short play into a new short film.
“Both men (Byron & Kitching) excel in complex roles that are never allowed to slide into easy caricature. Director Ali Pritchard ensures the piece balances its strands of dark – often very funny – comedy and black, bleak tragedy, and keeps it from tipping too far into its own absurdism.” Exeunt 2019
Alphabetti Theatre & The Worriers presents
Bacon Knees & Sausage Fingers
Written & Performed By Gary Kitching & Steve Byron
Directed by Ali Pritchard
Premiered: Wednesday 21st October 2020
Age recommendation: 16+ (This show deals with extremely difficult issues from the start and throughout.)
Running time: 53 mins
Bacon Knees & Sausage Fingers is a harrowing, heart-warming and hilarious play written and performed by Gary Kitching and Steve Byron, directed by Ali Pritchard; it tells the tale of a meeting between two social outsiders and their new bizarre friendship.
To get in touch with Ali directly regarding freelance work or questions about previous production please, email:
If you would like to discuss anything to do with Alphabetti Theatre please contact:
Clare Overton (Executive- Assistant)
If you would like to discuss anything to do with Newcastle Frigne Festival please contact: Chloe Stott (co-director) at email@example.com.